Accounting: SEO agency for accountants: designed to attract new clients
OrganicSEO specializes in developing SEO strategies that help accountants build a strong online presence to generate quality leads, phone calls and client visits.
How can SEO benefit tax consulting firms?
A thorough and properly implemented SEO strategy will allow your tax firm to connect with the largest number of potential clients – many of whom are willing to use your services.
Here’s what you can expect when you work with us:
Greater visibility
Your online visibility will skyrocket. Your business will appear in more valuable searches such as “tax consultants near me” and reach customers who are actively looking for tax consulting services.
Outperforming local competition
You receive more inbound inquiries from interested customers. On average, our customers see a 67% increase in form inquiries.
More qualified leads
Place yourself in the “local pack”, which 42% of users click on when searching for a service. This leads to increased traffic to your website and on average a 59% increase in phone calls in less than 5 months.
Increase in turnover
SEO can generate new business for tax firms. Ultimately, your firm will likely see an increase in revenue due to the dramatic increase in visibility, phone calls and inquiries.
Get free SEO advice for tax consultants and start boosting your sales.
Build a strong online presence to attract more clients to tax advisory firms
The number of tax accountants and auditors is slightly above 1.26 million, making the accounting and payroll industry one of the most competitive niche markets in the US. While companies are looking for in-house accountants, there is still a need for outside tax firms.
How can tax consulting firms stand out? It starts with effective search engine optimization (SEO) for tax consultants.
“Near me” keywords for tax advisors have an average monthly search volume of 27,000. Ask yourself if you type in your industry niche term and then type “near me” into your Google search while you’re in your region.Would your business come up in the search results?
This is exactly where we come in.
The top five results on the first page get 67% of all clicks. You have already done a good job if you appear in the search results pages. Now check to see if you are in the top five results. If not, the next goal is to apply strategies to improve your ranking in the top five. If you’re not in the top five, you can almost guarantee that searchers will never click on your website or find you.
56% of tax advisory firms invest in their SEO budget.If you don’t have a reputable agency to help with SEO for your tax advisory firm, we offer a free consultation to get started!
97% of people find out about a local tax consultancy via online searches.The Yellow Pages are outdated in the sense that the new generation has probably never seen or heard of them. We have access to local business search right in the palm of our hands. Your law firm needs to be found online to give your future clients the best chance of finding you when they search your industry.
With businesses going digital, tax firms and accountants need to have a stronger presence online.
Our SEO agency for tax consultants and accounting firms follows a methodology designed to maximize the impact on their business – more clients and more revenue.
Customized SEO strategies for the needs of tax advisory firms
Our team has managed hundreds of SEO projects for tax advisory firms in the financial sector. We leverage the accounting industry knowledge we’ve gained over the years to develop effective SEO strategies and services for tax accountants aimed at reaching your target clients.
24/5 support from a dedicated digital marketing team
We work for the success of tax advisory websites, and it shows in the care we dedicate to every tax advisor SEO project from start to finish. Our team provides guidance and technical support to deliver high-performing SEO projects for tax advisory websites.
Help for tax advisors to reach the first page in search results with SEO services
According to the Bureau of Labor and Statistics, there are over 1.4 million tax accountants and auditors in the U.S., making this profession one of the most competitive niche markets in the country.
Given the high level of competition in this market, consider the following statistics:
97% of clients find out about a local tax preparation firm through an online search.
“Near me” searches for tax advisors result in an average monthly search volume of 33,000.
The first five results in a Google search receive 68% of all clicks.
That’s how we like to see it:
Pay-per-click (PPC) marketing is like hunting. It requires a lot of energy and will only give you enough food for the next few days.
Depending on your location, you can expect to pay 10 to 40 US dollars per click. Yes, per click!
On the other hand, SEO for tax firms requires more maintenance and time, but it produces more long-term effects. If done properly, you will have an abundance of organic visitors who will become paying customers for your services or products.
Our SEO strategies for tax firms deliver years of quality leads, phone calls and sales.
You’re investing in long-term solutions that will significantly improve the longevity of your marketing dollars.
OrganicSEO implements the best SEO strategies for tax consultants.
Local SEO and Google Business Profiles
Local SEO agencies for tax consultants focus on your online presence in your community. When people search for “tax consulting services in [city]” or “tax consultants near me”, local SEO strategies will help your business show up in search results.
One of the most important aspects of local SEO for tax firms is how effectively it creates your Google Business Profile page – AND how it integrates your GMB profile with your website.
Your GMB profile provides valuable information to Google such as your address, opening hours, reviews and services offered.
We help you rank and be found in what is known as the Google Local Pack. This is prime SEO beach-front property on the internet for accountancy firms, so to speak.
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On-page SEO optimization
Google’s algorithm crawls your website to determine how much value your website provides to users. When evaluating your website, the following points are examined based on the technical background:
URL structure
Title tag
Meta description
Title tags (H1, H2, H3, etc.)
Keywords
Internal and external links
Our team of accounting SEO experts will assess your current on-page SEO. It will then be optimized to leverage the highest potential of your CPA firm’s on-page SEO by identifying the best keywords for accounting.
Development of website content
Search engines such as Google crawl the content of your website to determine whether it offers added value. Industry experts agree that without a high-quality content marketing strategy, a website has little chance of ranking against competitors with high-quality content.
What kind of content do search engines expect from an accounting firm? Perhaps articles that cover these types of topics:
Tax calendar: important deadlines for businesses and employers
Managing your small business finances
5 tips for long-term estate planning
Creating a content calendar and producing consistent, high-quality content requires an investment of time that many accountants don’t have. Our team of SEO content writers for accounting firms can take that hard work off your hands.
Best user experience
A poor user experience can quickly drive visitors away from a website. Your accounting firm’s website must offer the following:
It must be mobile-friendly
It must contain simple, easy-to-use navigation menus
The website must run at optimal speed (no slow loading pages)
404 errors (missing pages) should be absent or reduced to a minimum
Use an optimized contact form
We make sure you are using the best SEO keywords for your accounting firm. After assessing your site’s current content, we will determine how it can be improved with our expert guidance!
OrganicSEO SEO services for accountants
Creating SEO roadmaps is our business. Our team combines ranking improvement initiatives to help accounting firms boost their online appeal and stay on the first page of search results.
Our services include:
- Keyword research
- Content creation
- Website audit
- Content audit
- On-page SEO
- Off-page SEO
- Feedback strategy
- Technical SEO
- Tracking potential customers
- Conversion
- SEO reporting
Which industries need SEO the most?
The similarities and differences between companies are important to consider when it comes to SEO. We take a similar approach to recognizing these patterns, as each industry has its own specific requirements.
There are many different factors, such as size or location, that can affect how much traffic comes from certain online sources; however, we can best determine through a free consultation and then work with you to determine the best steps to take for SEO optimization.
As experts in industrial SEO, we would say that industries have 80% similar search engine optimization practices and about 20% differences.
Frequently asked questions
To help you make the best possible decision, we have compiled some frequently asked questions from our customers here.
Can accounting firms win new clients through SEO?
Definitely. Attracting new clients is always at the heart of our SEO strategies, and this is just as true for accounting firms. By targeting highly relevant SEO keywords for accounting firms, we aim to increase your position in search results and attract leads that will actively search for services and convert to new clients.
How much does SEO cost for accountants?
The cost of SEO varies greatly depending on the plan we develop for your business. SEO strategies for accounting firms can be varied and include both large and small measures. We have the ability to customize an SEO package specifically for your firm’s needs. Let’s start with a free review of your website, and together we can develop a plan that delivers results and fits your budget.
Is SEO a good investment for accountants?
Investing in SEO for your accounting firm will help you gain a competitive advantage over other accountants and accounting firms in your area. Our clients consistently see an impressive return on investment when they implement SEO strategies. We would never suggest an SEO strategy if we weren’t convinced it was a good investment for your business. An initial website audit allows us to give you an idea of what you can expect from an SEO investment.
Do you guarantee results?
We can’t guarantee results – and if another SEO company claims to do so, you should be very skeptical. But when SEO is implemented correctly, it has a solid history of delivering impressive results. We believe our track record speaks for itself and invite you to review our case studies to learn more about our successes in implementing SEO for accounting firms.
Can you help our website with accounting-related link building?
We are experts at developing a customized backlink strategy for our clients. We understand how important backlinks can be to SEO performance and can develop a multi-layered approach to establishing highly authoritative backlinks to your website. Our backlink approach can be based on both local and national SEO.
How long do we need to invest in SEO?
That depends entirely on your growth objectives. Once implemented, SEO strategies will deliver results for a long time. However, search engines rank websites that constantly update or expand their content higher. When you add or update your content, Google considers it “fresh” and current. This will help you stay competitive in the long run. SEO strategies can vary from minimal to very aggressive, and your investment in SEO can (and probably should) vary over time.
Do accountants need additional content (such as blogs) on their websites?
To be competitive online, everyone needs supplementary content on their website – including accountants. The more value you add to a search engine’s users, the higher your website will rank in organic search results. And supplemental content (if done right) will add value to your website. A blog with articles on various accounting topics will help readers view you as an authority and build trust in your brand. Trust in your brand leads to sales.
Would SEO strategies for tax advisors use the same strategies as for accountants?
For the most part, yes. If you are primarily a tax consultant, we would adapt our keyword research to identify specific keywords for SEO for tax consultants and suggest relevant content marketing ideas. However, our approach to establishing your business as the leading local (or national) tax advisory service would remain the same.
Are SEO strategies for accountants changing? If so, how?
SEO strategies are constantly evolving as search engines get smarter.This applies to every industry, not just accountants and accounting firms. Our team is constantly evaluating the impact of each core update from Google and other search engines on SEO and adjusting strategies that may no longer be effective. SEO may be constantly changing, but you can be sure that we’re changing with it and it’s not going away anytime soon.
Can you help an auditing company with several locations?
Absolutely. Companies with multiple locations can benefit from both local SEO and regional or national SEO strategies. A local SEO strategy will increase the ranking for each of your company’s locations in local searches. Your website should have landing pages for all of your locations with Google Business Profile integration on each page. If you also work with clients outside of your geographic location (perhaps remotely), we would additionally evaluate what a regional or national SEO strategy might look like for your firm.